Case studies

Real results from client accounts

Concrete examples of where money leaks out of performance marketing — and what happens once the leak is found and fixed.

Client dashboard: revenue and number of orders over 30 days after switching on automated budget management

Meta Ads

The hidden leak that cost the client up to 90% in extra revenue

The account looked fine — orders kept coming in. But the audit revealed budgets were only being reallocated 2–3 times a week. After switching on automated budget management, revenue grew by 90% and orders by 88%. No new creative, landing page or product.

+90 % revenue month over month+88 % number of orders1× / hour optimisation frequency (up from 2.5× a week)

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Google Ads + Meta Ads

Same budget, 6× more leads and cost per lead down 84%

The client was paying over €88 per lead on a budget of €2,800 a month. The audit uncovered unused campaign types, irrelevant traffic and weak copy. Optimising Google Ads alone immediately halved the cost per lead. Then came new video creatives on Meta, custom audiences, a better landing page and a lead magnet built on market research — and at the same budget the client now gets 6× more leads at €14.

−53 % cost per lead in the very first month, from Google Ads alone−84 % cost per lead overall (from €90 to €14)6× more leads for the same budget (from 31 to 194)

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