Case study · Meta Ads

The hidden leak that cost the client up to 90% in extra revenue

The client had long been pouring large budgets into Meta ads. An agency ran the account, orders kept coming, and at first glance nothing seemed wrong. But the audit showed budgets were only being shifted 2–3 times a week. Inefficient ads kept spending far too long, while the strong ones weren't getting budget in time. Money was quietly draining away.

+90 %

revenue month over month

+88 %

number of orders

1× / hour

optimisation frequency (up from 2.5× a week)

Client dashboard: revenue and number of orders over 30 days after switching on automated budget management — Real data from the client's account: revenue and orders over 30 days after go-live.

Problem

Slow optimisation

The agency adjusted budgets 2–3 times a week. The system reacted to performance changes with a lag of several days.

Change

Budget management via AI

An automated system evaluates performance in real time and shifts budget to whatever is working. No new creative, landing page or product.

Result

Hundreds of decisions a month

Instead of a few tweaks a week, the account now makes an optimisation decision every hour. Revenue +90%, orders +88%.

The problem was never what you launch, but how fast you can react to the data. When an account spends tens to hundreds of thousands a month yet is optimised only a few times a week, a substantial hidden leak builds up. Fixing it often delivers more than launching a new campaign.

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