Most companies still run marketing processes that are 5 years out of date.
I help companies modernize marketing with AI, automation, and smarter workflows. So they grow faster and cheaper, instead of falling three years behind.
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Where PPC money leaks
9 spots where performance marketing quietly drains your budget
PPC managers have been making these and similar mistakes for two decades, and barely blush about it. What I do is find them, prove them on your own data, and propose the fix.
Poor campaign structure
Everything crammed into one PMax and one asset bundle. No visibility into the detail, and performance slips away. A structured account can actually be steered: the right assets in the right ad groups and audiences, higher click-through and higher performance.
Inefficient budget management
Budgets are reshuffled only a few times a week. Weak ads keep spending, strong ones don't get funded in time. What could run automatically every hour is tuned by hand. The budget quietly bleeds out.
Bloated inventory
Ads run all over the place instead of someone continuously excluding the keywords, placements, and formats that are simply not a fit for you.
Sloppy account management
A junior, a script, or an AI handles the work exactly where senior experience and a deeper grasp of the business are needed.
Lead quantity over lead quality
The agency chases the number of conversions and a low cost per conversion, happily targeting the whole world. Cheap leads from nowhere look great in the report, but revenue falls. What matters is how many of them turn into real clients. Pricier but high-quality leads are what kick-starts growth.
Manual clicking
What AI now scales without errors is clicked through by hand by a PPC manager, just so there's something to show. Slowly and with mistakes.
Optimizing for revenue, not profit
The agency optimizes for revenue, but every product carries a different margin. €40k in revenue can mean €400 in profit, or €8k on a different segment, for the exact same spend. Optimizing for profit reshapes the product mix and the way the account is run, and dramatically lifts your return.
Creative laziness
In plenty of accounts no new creatives are ever produced or tested. Yet creatives should be created and tested continuously.
Shallow reporting
Impressions, clicks, cost, revenue. Great. But the room to grow lives in granular segmentation, which in the age of AI should largely happen automatically.
Case study · Meta Ads
A hidden leak that cost the client up to 90 % extra revenue
The client had long been pouring large budgets into Meta ads. An agency ran the account, orders kept coming in, and on the surface everything looked fine. But the audit revealed budgets were being reshuffled only 2–3× a week. Weak ads spent for far too long, strong ones weren't funded in time. Money was quietly draining away.
Slow optimization
The agency adjusted budgets 2–3× a week. The system reacted to performance shifts with a lag of several days.
AI-driven budget control
An automation evaluates performance in real time and moves budget to where it works. No new creative, landing page, or product.
Hundreds of decisions a month
Instead of a few tweaks a week, the account now makes optimization decisions every hour. Revenue +90 %, orders +88 %.
The problem was never what you launch, but how fast you can react to the data. When an account spends tens to hundreds of thousands a month and is optimized only a few times a week, a substantial hidden leak forms. That's exactly what the audit finds. And it often delivers more than a brand-new campaign.
Who runs the audit
František Stejskal. From performance marketing to AI transformation.
For the past 6 years I've helped companies grow through performance marketing. I've managed campaigns with a combined budget of over €8 million and led projects for 70+ clients. From e-commerce to enterprise.
Today I focus on what will decide marketing over the next three years: using AI and automation for more efficient processes, faster decisions, and lower costs. Not for the hype, but for a concrete business result.
I run the audit personally. It's not handed off to a junior or a template. Every finding passes through my own judgment and the context of your business.
Frequently asked
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What if you don't find any big leak with us?
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We have an agency or an in-house team. Isn't that a conflict?
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Find out where your money leaks, and what to do about it
Let's find where your performance marketing has the biggest hidden leaks. The consultation is non-binding.
One-off · delivered in 5–10 business days